WHO IS PIPPA?
WHO IS PIPPA?
Let me take you back to 2015. I’d just returned from a year abroad in Luxembourg, and – as a lifelong food-lover who had recently graduated from cookery school – I was looking to discover new places to eat in my home city of Edinburgh.
I loved using Instagram to find hidden gems wherever I travelled. But when it came to the Edinburgh food scene, I found no one was doing it – yet.
I started @eatinburgh to fill this gap, sharing my recommendations as I worked my way through the long list of independent eateries I wanted to try across the city. I haven’t stopped since, and that list is only growing.
I'm a seasoned social media content creator with over a decade of experience, specialising in lifestyle, travel, and food content across Instagram and TikTok.
My work today
Over the past five years, I’ve grown my community and expanded onto new platforms of TikTok and Substack. Today, I have nearly 200,000 followers, mainly in the UK and US, and in a typical month reach more than 1 million accounts.
My “It’s Pippa” brand reflects how my content has evolved beyond just food to also incorporate travel and style, although continuing to focus on sharing the best of the world with Scotland, and showcasing my home of Scotland to the world.
Alongside my organic content, I collaborate with everyone from independent restaurants and lifestyle brands to household names such as PepsiCo, IHG Hotels and UberEats, creating branded content that seamlessly blends the approachable with the aspirational as part of integrated or social-first campaigns.
