DELLI

Brief
DELLI is an online food marketplace from the team behind Depop, with a focus on championing real food, from real people. 

After successfully growing in London and Manchester, it next wanted to break into the Edinburgh market. We partnered to announce its arrival with a bang. 

Drawing on my extensive knowledge of Edinburgh’s food and drink scene, I curated a ‘Made in Edinburgh’ selection box of goodies from my favourite local producers that would be available to purchase on DELLI’S  platform, UK-wide.

We then launched the box - and the brand in Edinburgh - through a social campaign on my and DELLI’s Instagram channels. I also featured on an OOH advertising campaign through billboards across Edinburgh, Manchester and London.

The box sold out within a week, and had to be re-stocked due to high demand – generating the buzz, engagement and momentum that DELLI was aiming for.