scotrail

Brief
To support ScotRail’s ‘Go By Train’ campaign, I was tasked with showcasing my favourite dining experiences across the country that could be reached in under 15 minutes’ walk from a train station.

My recommendations – spanning lobster rolls in Arbroath to South East Asian specialities in Glasgow – were featured through a vlog-style ‘Come with Me’ reel on Instagram, and a series of guest blogs on ScotRail’s website. 

The video generated a reach of 125k+, and the combined content led to a spike in followers to ScotRail’s Instagram account.